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Crazy Gugu
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Meet Nuwa Squishy

Squeeze More Joy Into Every Day. Nuwa Squishy creates irresistibly cute, handcrafted squishies, combining our original designs with exclusive licensed characters from popular brands. We are proud to co-create with Crazy GUGU, bringing their iconic IPs to life in our playful, collectible squishy line. From creamy slow-rise textures to bright, fun designs, every Nuwa squishy is crafted to deliver comfort, joy, and satisfaction.

We Made It Happen

Today, Nuwa Squishy is loved across Japan, Southeast Asia, and many other countries. By co-creating with Crazy GUGU and blending our original handcrafted designs with exclusive licensed IPs, we deliver unique textures, vibrant colors, and collectible squishies that bring happiness everywhere.